Privacy Policy

At PawFriends, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your information when you use our website and game.

This policy applies to all users of PawFriends services and is designed to comply with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

By using our services, you agree to the collection and use of information in accordance with this policy.

The data controller responsible for your personal data is:

3.1 Information You Provide Directly

We collect information you provide when you:

• Subscribe to our newsletter (email address, first name)
• Create a game account (username, email, profile information)
• Contact us for support (name, email, message content)
• Participate in surveys or feedback forms

3.2 Automatically Collected Information

When you use our services, we may automatically collect:

• Device information (device type, operating system, unique device identifiers)
• Usage data (app features used, time spent in app, game progress)
• Technical data (IP address, browser type, connection information)
• Analytics data (crash reports, performance metrics)

3.3 Cookies and Similar Technologies

We use essential cookies to ensure proper website functionality. We do not use tracking cookies without your explicit consent. You can control cookie settings through your browser preferences.

We use your personal data for the following purposes:

4.1 Service Provision

• Providing and maintaining the PawFriends game and website
• Processing your newsletter subscriptions
• Enabling game features and saving progress
• Providing customer support

4.2 Communication

• Sending newsletter updates and game announcements
• Responding to your inquiries and support requests
• Notifying you about changes to our services

4.3 Improvement and Analytics

• Analyzing usage patterns to improve our services
• Debugging and fixing technical issues
• Developing new features and content

Under GDPR, we process your personal data based on the following legal grounds:

• Consent: Newsletter subscriptions and optional features
• Contract Performance: Providing game services and user accounts
• Legitimate Interest: Service improvement, analytics, and security
• Legal Obligation: Compliance with applicable laws

We do not sell, trade, or rent your personal information to third parties. We may share your data in the following limited circumstances:

6.1 Service Providers

We work with trusted third-party service providers for:

• Email delivery services (newsletter distribution)
• Cloud hosting and data storage
• Analytics and crash reporting
• Customer support tools

6.2 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights and safety.

6.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction.

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction, including:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.

We retain your personal data for different periods depending on the purpose:

• Newsletter data: Until you unsubscribe or request deletion
• Game accounts: Until account deletion or 3 years of inactivity
• Support communications: Up to 3 years for quality assurance
• Analytics data: Aggregated and anonymized data may be retained longer

We will delete or anonymize your personal data when it is no longer necessary for the purposes for which it was collected.

As a data subject, you have the following rights:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to certain types of processing
• Right to Withdraw Consent: Withdraw consent for voluntary data processing

To exercise these rights, contact us at contact@unlimitive.com. We will respond within 30 days.

PawFriends is intended for users aged 13 and above. We do not knowingly collect personal information from children under 13 without parental consent.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at contact@unlimitive.com so we can delete such information.

For users aged 13-16 in the EU, we require parental consent for certain data processing activities as required by GDPR.

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA) for service provision and support.

When we transfer data internationally, we ensure adequate protection through:

• Adequacy decisions by the European Commission
• Standard Contractual Clauses (SCCs)
• Other appropriate safeguards as required by GDPR

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons.

We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending an email notification to newsletter subscribers
• Displaying a prominent notice in the game

Your continued use of our services after any changes constitutes acceptance of the updated policy.

If you have any questions about this Privacy Policy or our data practices, please contact us:

You also have the right to lodge a complaint with a supervisory authority if you believe we have not handled your personal data in accordance with the law.